Adwords is Google’s branded search advertising platform. It belongs to the genre of online advertising labelled as PPC (pay-per-click) or CPC (cost-per-click). You will hear and read both these terms used interchangeably. A great majority of online searches are done on Google; because of this reality, its Adwords is the most popular among the many ad systems running online.
There are really two options for you when it comes to Adwords. You can either handle the account yourself, which for most people does not work especially if you are already caught up with your occupation as a clinician and healthcare practitioner; or if you believe Adwords is going to be a worthwhile method of marketing for your medical practice, then you should let Health Web administer the account and manage the campaign for you.
You can specify all of the parameters, including how much you want to spend on the clicks, and we will manage them employing the expertise of a Search Engine Marketing (SEM) specialist who will personally develop and run the campaign.
Note that, before running any AdWords campaign (and as with organic SEO efforts), it is imperative that you have good, relevant, and informative content on your website. Without it, your site visitors may not get interested and the money spent on the Adwords campaign would be wasted.