We live in an age when the Internet rules, and building an online presence is essential to marketing and information dissemination. As a medical practitioner and clinician, ignoring the power of the Internet is tantamount to being unable to reach your target audience and losing tons of potential clients.
Non-experts may say that having a Facebook page is enough to promote your practice and clinic on the Web, but that will only limit your chance to build your unique brand and identity. Having your own website is indispensable if your goal is to make a tenacious pitch online, which is quickly identifiable to your own brand and practice
You need a website because:
- It will be your audience’s first impression of your practice, the door where your potential patients will enter online.
- It will give your potential patients an idea of what your practice and clinic are about, who runs it, and where it is located.
- A website communicates with prospects 24/7. Even when your clinic is closed, your website can connect with people at their convenience, informing them about your services and where to find your clinic.
The thing is, designing and developing a medical website have specific constructs different from those of general business sites. You need to tap the expertise and experience of a firm which is primarily dedicated to creating and marketing medical and healthcare websites. We at Healthcare Websites can take care of this need for you. We will handle the process from design and development to buying the domain name and leasing the hosting service.
Contact us and let’s talk about your medical practice’s online marketing needs.